In any developing nation, nature always takes
a back seat. Since 1985 global honey bee populations have decreased by over 40%. But for AP, our
business depends on them. So at AP, we took this opportunity to tell people that, if we take care of our nature, nature will keep on giving. Live billboards made with real bees, harvesting real honey. We placed our queen bees inside
and waited. Thousands of people watched Days went by and slowly our Beeboards were colonised Real honey was being produced Some even came to taste Because nature will keep on giving if we take care of it It also made quite
a noize in the national media AP Honey, Pure, Real, True.