Cultivating Tucson


(electronic music) – I’m working on some
Arizona pocket tees. Definitely my signature piece. I’m doing a bunch of
prep for Cultivate. Yeah, it’s been a
crazy, crazy progress and really gunning for it. – I stress out about
pottery occasionally, but it’s always a
really good stress. The hardest part is
just consistently throwing a really
straight cylinder. The way the force
on a wheel works it’s always pushing
your clay out, so just learning how to put just the right amount of
pressure to keep it straight can be a little challenging. I just keep wanting
to get better, and that’s what keeps me
coming back at this point. Often, I don’t think it is even
a creative pursuit anymore. It’s just a pursuit of trying to get really good at my craft. Without Cultivate, I really
don’t think any of it would have moved
so quickly for me. (down tempo music) – When we first met and
started talking about what would it look like to
have a market in the fall, who should be involved, what
really should be the purpose, we wanted to bring
the community together with small businesses
and artists and makers. At the first market, I think we had almost
zero expectations. We were just hoping to pull it off.
– People would come. After that first one it felt
like we had birthed something. I mean, every market
feels that way. – [Kristin] This
is our fourth kid. – [Claire] We got it. – We have to do the courtesy
10 second countdown. – We really love building
the hype and the buzz, and Kristin’s
really good at that with the social media. And, at least I know, when
I see an event is two days I am much more likely
to on Saturday be like, “Oh, I don’t know maybe
I’ll go tomorrow,” and then I actually
never end up going. – [Crowd] Three, two, one. (cheering) – [Claire] But, with
our market it’s one day, and I really find it
brings a lot more people. (funky music) – We’ve done free tote
bags in the beginning for the first 50 people
that come to the market. Maybe we’re just crazy. We are. – Yeah. – We like the buzz. – [Claire] It’s really
exciting to have that burst. Everyone’s like, “Why
don’t you guys do it “at the same spot
you did last year?” – And, it’s too easy. – It’s too easy. One of the most terrifying,
but also the most fun parts is trying to find the building because nothing can happen
until we have the building. We can announce it. We can maybe put
the application out, but until we have the contract
signed to use a space, the market cannot happen. Our goal is always to
introduce emerging spaces that people can
imagine what they could become at our markets. – We also wanted to have
another level of impact, another layer, and
so we had our vendors donate a percentage of their
sales to a local nonprofit. It gives us an opportunity to
give nonprofits in our area not just financial help, but also relational
capital to work with, volunteers, people finding
out about what they’re doing, and spreading the
word that way too. This year we were able to donate approximately 8,500
to local nonprofits. (funky music) – Thank you so much. – [Kristin] We definitely
sat down on the front end, and really thought
through what we wanted it to look like before even
going into the first market. We wanted something that was
really consistent throughout, quality being one of
the markers for that. Crafted not crafty. Claire mentioned too,
we wanted to appeal to both men and women. – [Claire] Branding is how
one communicates a message and how that comes across,
controlling your message. – Specifically,
we’re representing a collective group of artist’s
makers and businesses, and so that visual
element to Instagram is just super helpful,
and then being able to look through a feed and say, “This is the kinds of things
I can find at the market.” You go into it with an intention which is the branding
of something, and you continue to produce
content that is similar to that, that has the same
focus, the same feel, you’re evoking the same
response in people, or at least you hope
that your branding does that consistently. – I really wanted to
keep one for myself. – You can make more.
– But, I’ll make more. – [Customer] I can’t make more. – [Ursula] What sets it
apart is just how much care Claire and Kristin put
into the entire event. I can tell that they
really care about me and the other vendors, and
they’re working so hard to promote this event
because they want to see us succeed as artists. – Her first market was
the last holiday market, and her growth has
been exponential. Her wholesale orders, she gets
all these wholesale orders. (gentle music) – If I hadn’t been at Cultivate I would not have those orders, and because I got those orders I’m getting more
presence on social media and especially
through Instagram, so other shops are finding me. I just shipped off a large
order of my candlesticks to a really cool shop in LA. It’s definitely been really
good supplemental income, and I’m spending a lot
of time trying to decide if I think it could be
something I can do full time. – [Claire] Outside
of our one day market it’s really more
about the momentum that they ride from our markets, and that’s pretty much the
most exciting part for me. – I’ve done a lot of markets, and it’s hands down my favorite. It was just super
polished from the get go, and they really cared
about the vendors. I love that they, it
makes perfect sense, but that they promo us
leading up to the market. – You know, he started
out at our first market, and he’s consistently
been with us, and we’ve been with
him in promoting him. The element of people in
Tucson not necessarily recognizing the talent
that is in Tucson, and Quinlan’s a great
example of that. He has been doing the
same thing the whole time, and is getting recognition
in other communities and other cities like
Phoenix, Phoenix Fashion Week, winning Emerging Lifestyle
Designer of the Year. – So, I won 2018 Lifestyle
Designer of the Year for Phoenix Fashion Week. Super excited. Humbled, and now there’s
definitely no days off. Really got to go for it. You just got to keep
that traction going. (gentle music) – Cultivate is a
good fit for Tucson because there’s a lot
of stuff happening. It’s not always pulled
together and packaged in a cohesive way that makes
sense to the community. – And, that’s really the core. We want to raise the bar for
local goods and local business and showcase them, so
they get more business. It feels like we’ve
accomplished so much, and it’s a really
rewarding feeling, but at the same time
we’re super analytical, and we are always
thinking about… Like, we have a notes
for next time doc that we just add to
during every market, and we’re always thinking about how we can tweak and improve. – [Kristin] We never feel like, “Oh, we’ve completed this
event, and we’ve arrived.” We’ve completed this event. That was really exciting. What’s next? How can we make this better? And, how can we keep growing?

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